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The Business Success of Gunawan Jusuf is Quite Remarkable

February 19, 2019

What marks his success in his position as the Chief Executive Officer (CEO) of the Sugar Group Companies, Gunawan Jusuf is his strong ability to ensure that every employee, subsidiary company and the various offices and plants are all working together. You see, the Sugar Group Companies is not the same as most other business entities, in that it’s not a single operation, but rather a varied collection of independent companies that grow and refine sugar for the purpose of creating a variety of sugar products, many of which are enormously popular. Getting everything to work together is no small accomplishment; in fact, it marks Gunawan Jusuf's greatest accomplishment in a remarkable business career.

In addition to many plantations and refineries located throughout Indonesia, Sugar Group Companies operates from nearly a dozen offices located all over the country. Despite the obvious obstacles, Gunawan Jusuf has helped create enormous growth of many products, including Gulaku, a premium refined sugar product that is a household name throughout Indonesia. Getting everything to work together to bring about massive growth and to increase the profits of the entire collective is a major accomplishment. That is why Gunawan Jusuf is considered one of the best business minds in the world.

More recently, Gunawan Jusuf decided to become something of an activist for the cause of sustainable use of natural resources, especially water. He wrote and published a very popular book, “Blue Gold,” in which he discusses in a frank tone the relative scarcity and the high value of water as our most important and precious commodity. It can certainly be said that, given his business background, Gunawan Jusuf understands better than most how precious and valuable natural resources can be.