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Gunawan Jusuf on the Sustainability of Natural Resources

August 21, 2019

Over many years, Gunawan Jusuf has been the Chief Executive Officer of the Indonesia-based Sugar Group Companies. In that time, Gunawan Jusuf has managed to guide his company to create and nurture the enormous growth of many sugar products, some of which have become household names in Indonesia. For example, take Gulaku, which is a premium, commercial sugar product that is essentially a household name all over Indonesia. He has concerns about the viability of his business, however.

That is why Gunawan Jusuf wrote and published his book a few years back. Entitled “Blue Gold,” the entire book reads as a frank discussion of the potential problems faced by the world when it comes to water availability. There is little to no doubt that water is the world’s most critical and precious commodity and it has to be protected as a valuable resource. However, in addition to water being a critical element of human life, it is also true that businesses also depend on it greatly. It is Gunawan Jusuf’s business background that gives him the insight to write an entire book about the importance of water as a resource.